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Lazydays Adding SylvanSport’s GO Camper
Posted By RV Business On September 4, 2012 @ 2:50 pm In Breaking News | No Comments
SylvanSport announced its partnership with Lazydays, the nation’s largest recreational vehicle dealer. The SylvanSport GO, an innovative camper-trailer that can be towed behind any vehicle, will be available at Lazydays’ two locations in Florida and Arizona, according to a news release.
“This partnership is a great opportunity for both Lazydays and SylvanSport,” Thomas Dempsey, SylvanSport founder and president, stated in the release. “SylvanSport was founded on the idea of reinventing the RV and addressing the recreational side of small vehicles. Lazydays reaches a broad range of consumers who are increasingly seeking out alternatives to the traditional RV.”
The availability of the GO at brick-and-mortar locations marks an expansion of SylvanSport’s targeted sales strategy. Previously available only through direct sales, the brand plans to increase its retail presence to engage consumers and drive sales.
“SylvanSport is a unique product that our consumers haven’t seen before,” says Gordon Myhre, Lazydays chief marketing officer. “It fits into a new breed of lightweight trailers, a category where we expect to see substantial growth. It’s a product that draws curiosity from a younger, more active consumer interested in the adventure travel lifestyle.”
Founded in 2004 by veteran outdoor industry executive and entrepreneur Thomas Dempsey, SylvanSport designs, manufactures and distributes Mobile Adventure Gear from its headquarters in Brevard, N.C. The company is committed to developing smart, efficient, visionary products that encourage responsible and respectful enjoyment of the outdoors. For more information on SylvanSport and its products please visit www.sylvansport.com.
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