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New American Coach Site Touts Brand Essence

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September 11, 2012 by   Leave a Comment

American Coach, the luxury coach division of Fleetwood RV Inc., has launched a new website, www.AmericanCoach.com. According to a press release the site has been redesigned to “capture the brand essence of American Coach.”

The new site features a new look and feel to the American Coach luxury brand, larger product images, easy navigation and an improved owner center portal including downloadable brochures and direct links to the American Coach parts and service center, owners club and upcoming rallies and events.

“After months of brand and website development, American Coach has created a website that details the company’s brand essence of ‘Driving Your Passion,’” stated Kyle McCrary, vice president of Decatur, Ind.-based American Coach. “Our brand essence is based on the important principles of integrity, reputation and commitment.”

American Coach’s new website, which also includes a “Build Your Own” application for visitors, was developed by LaBov & Beyond in Fort Wayne, Ind., with programming completed by Pivot & Levy in Seattle, Wash.

For more information call 1-800-854-1344 or visit www.americancoach.com.

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