Open House Projects an ‘Industry on the Mend’
Elkhart County’s 5th Annual RV Open House Week appears to be taking yet another step forward as a legitimate national industry trade event, judging by the number of companies and the expanded array of new model year RVs on display Monday (Sept. 17) prior to the more earnest Open House kickoff on Tuesday morning.
All in all, it was a pretty positive picture in the RV-building center of Elkhart, Ind., offering another vignette of an industry that clearly continues its gradual but consistent comeback from the recent global downturn.
From the RV/MH Hall of Fame, where Thor Industries Inc. was ready to begin hosting dealers with a divisional layout of more than 300 units, to Forest River Inc.’s already busy displays at its Dynamax facility on County Road 6, companies were coordinating sales staffs and fine tuning displays on Monday that, again, were clearly larger, more detailed and, in some cases, more professional than those of previous years.
The industrial park drive into the Hall of Fame has literally exploded with displays. Several companies, including Howe, Ind.-based DRV LLC and its sister division Cruiser RV LLC, Wakarusa, Ind.-based Livin’ Lite Recreational Vehicles LLC and Middlebury, Ind.-based EverGreen Recreational Vehicles LLC and its divisional sibling LIFESTYLE Luxury RV, have set up shop in a big way on land opened up for the week by cooperative developers – all of those virtually paving the way into competitor Thor’s impressive, mulch-covered exhibit area.
Across the street on the northwest corner of County Roads 17 and 6, is a highly visible display set up by new manufacturing entrant Augusta RV, a fledgling towable builder that started up in January in Bristol, Ind.
Down C.R. 6 at KZRV LP’s display, with the company’s senior management in place and the soft drinks already chilled, is an array of new SportTrek towables from KZ’s new Venture RV division founded in July and headquartered in Shipshewana.
Farther to the west on Monday, Open Range RV Inc. unveiled its 10,000th unit to a small gathering of local and industry press while a steady flow of U.S. and Canadian dealers were already showing up at the doors of area supplier like Lexington Corp., Lippert Components Inc. and Coast Distributions Systems Inc., which was serving the area’s popular Nelson’s Golden-Glo chicken and a few libations to a good crowd of dealers at the company’s Husky towing products Technical Center on C.R. 17.
At Gulf Stream Coach Inc.’s opening casino night party, Chef Stanley’s sumptuous shrimp was a hit with an SRO dinner crowd that included an appearance by Olympic gold medalist diver David Boudia and served as yet another example of just how much this industry is on the mend.
As Gulf Stream’s President Dan Shea pointed out during his company’s opening night soiree, life is pretty good right now for the towable RV manufacturing company, just as it is for an array of other companies.
That’s the picture that most of us will probably take away from this year’s Open House.
“Yeah, it’s been very good this year,” Shea told RVBUSINESS.com. “We’ve established relationships with a number of new dealers and introduced a number of new products – particularly here at the Open House – that are going over very well and we’re looking forward to a great year next year.”