RVB/Blue Ox Survey: Open House Post Mortem
Now that Elkhart’s 5th Annual RV Open House Week is in the rear view mirror and the crowds have dissipated around the streets of Elkhart County, it’s time to assess what the industry thinks about the September Open House in light of the ongoing industry debate regarding the RV arena’s three key trade shows.
The debate, of course, is over whether the industry will continue to support the Open House in late September in Elkhart, RVDA’s Con/Expo in early October in Las Vegas and RVIA’s National RV Trade Show in late November in Louisville in a post-recessionary era in which frugal companies are taking a fresh look at everything they do.
Fans, including a lot of U.S. and Canadian dealers, tend to like the Open House because of its low cost, early fall timing – giving dealers a running start on the winter retail show season – plus its casual atmosphere and the accessibility it affords them to OEM personnel around the RV-building hub of Elkhart County. Many come to buy.
Critics, on the other hand, worry about the weather with so many companies in makeshift Open House exhibits. They’re also concerned about its potential negative impact on the other two shows and of an early fall timing that prompts some dealers to slow summer purchases as they await Open House discounts. And, of course, a lot of suppliers don’t particularly like the fact that they have no role whatsoever in it.
Now it’s your turn to speak out in our next question in a survey sponsored by Nebraska-based supplier Blue Ox and administered by RVBusiness and RVBUSINESS.com:
Whether you attended this year’s Open House or not, what do you think about this Emerging Trade Event?
Respond by clicking here. You can also vote, submit comments and monitor ongoing results by clicking on the survey banner on the RVBUSINESS.com home page.