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Sales Up 20% at New Jersey RV Dealers Show
Posted By RVBusiness On September 27, 2012 @ 3:01 pm In Breaking News | No Comments
New Jersey RV dealers reported strong sales during the 3rd Annual NJRVDA Fall RV Expo, held September 21-23 at Six Flags Great Adventure, a new location for the show.
According to a press release, sales were up approximately 20% compared to previous years with many first-time buyers taking advantage of aggressive pricing from the dealers at the show, hosted by the New Jersey Recreation Vehicle Dealers Association (NJRVDA).
Organizers said that dealers were upbeat on the move to Six Flags as the venue would allow the event to grow year by year while also offering attendees the opportunity to enjoy the Fall events at the amusement park.
D.P. Ball Advertising of Chardon, Ohio, handled the marketing initiative for the second year in a row and reported that participating dealers agreed that, because of show’s success, they will continue to offer show deals on their lots through Oct. 20.
Sales were across-the-board with lightweight trailers and fifth-wheels rating as the most popular purchases while motorhomes dealers also experienced strong sales.
“The momentum is there and dealers are prepared to continue to offer buyers bargains in order to clear out both new and pre-owned inventory from their dealerships in time for new factory orders that will be arriving in the winter,” said Ball, who has specialized in advertising for RV dealers for nearly three decades.
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