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SSI: July Motorhome Sales Show 13.8% Growth

Year-over-year motorhome registrations increased 13.8% in July while sales rose 4.2% for the first seven months, according to the latest report from Statistical Surveys Inc.

Thor Industries Inc. ranked as the motorhome sales leader year-to-date with a 20.7% market share, followed by Winnebago Industries Inc. (19.4%) and Forest River Inc. (12.1%).

In the Class A category, registrations in July gained 10.8% compared with 2011, while sales were up 4.5% for the seven months. Winnebago led the category year-to-date, posting a 21.5% market share, while Tiffin Motorhomes Inc. held a 20.5% share and Thor was No. 3 with an 18.1% share.

Class C sales grew 17.7% in July and 3.9% for the seven months. Thor led the category through July with a 23.6% market share, followed by Forest River’s Coachmen division (19.5%) and Forest River (17.6%).

Rental registrations, primarily Class C sales, fell 12% in July.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).


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