Sundance Trailer Design Features Industry First
Riding the success of its Sundance mid-profile fifth-wheel brand, Heartland Recreational Vehicles LLC will extend the lineup, rolling out a full-featured, lightweight laminated travel trailer to dealers during the Sept. 18-21 Elkhart County RV Open House.
“The Sundance travel trailer is an extremely important product to our company’s growth plans,” stated Heartland President Chris Hermon in a press release. “With MSRP’s ranging from the low- to mid-$30,000’s, the Sundance trailer fits into that sweet spot of the marketplace while targeting the extremely popular half-ton pickup market.”
Applying the same formula that pushed Sundance to the No. 7 spot among all fifth-wheel brands in June, the Elkhart, Ind.-based builder is bringing the Sundance travel trailer to market sharply priced and featuring several “industry firsts” for the high-volume segment.
“We performed a lot of research on how we could bring more value at this price point,” said Hermon. “During our product design process we came up with several innovative and interesting ideas. Many times you have to step back and challenge yourself to think differently.”
Heartland will debut two 31-foot models at the Open House – a double-slide bunkhouse and rear entertainment floorplan – that will be equipped with hydraulic slideouts and four-point hydraulic leveling jacks. General Manager Jim Hickey noted, “Customers have to step up to a fifth-wheel to get hydraulics. These are features that are really going to distinguish Sundance in the lightweight laminated trailer market.”
Also included as standard are high-gloss fiberglass sidewalls, LG True solid-surface countertops, painted fiberglass caps, aluminum wheels and electric awnings. Hermon noted, “This travel trailer looks awesome inside and out. People are going to be talking a lot about the Sundance brand.”
Hermon said that more models are planned for the Sundance trailer line, all designed to eliminate overlap and intelligently segment the market. “We continue to find that dealers don’t want a lot of floorplans,” he said. “What they want are proven layouts they can stock deeply and turn quickly. That is exactly what the Sundance travel trailer is all about.”
Heartland will be showing product at the Open House as part of parent Thor Industries Inc.’s massive display area at the RV/MH Hall of Fame. For additional information on the Sundance contact Hickey at (574) 303-9200 or firstname.lastname@example.org.