Airxcel Offers Bonus for Buyer of Milestone A/C
The RV Products division of Airxcel Inc. has a surprise for the RVer who buys the company’s 5 millionth Coleman MACH air conditioner. The milestone 15,000 Btu A/C rolled off RV Products’ production line in Wichita, Kan., this afternoon (Oct. 10) and was followed by a small party.
Besides the unit’s special gold paint, the purchaser will receive a $500 gift certificate for accessories at the dealership where it was sold along with a Coleman camping package that includes a RoadTrip cooler, lanterns, coolers and other Coleman outdoor gear.
The inside of the shroud also will be signed by the 200 RV Products employees who had a hand in manufacturing it. The dealer who sells the unit, in turn, gets a $1,000 gift certificate to be used at the distributor of his choice.
Who will become the owner of the 5 millionth Coleman MACH is anybody’s guess, including the company’s.
”We are going to put in into an unmarked box and treat it as if was just regular inventory,” said Gregg Guinn, vice president of Airxcel and president of the company’s RV Products group. ”It eventually will be shipped to a distributor who will send it to a dealer who will sell it to a customer.”
There will be a note inside asking the buyer to call the company. ”And if they are interested, we will invite them to come to Wichita and get the VIP treatment and meet the people who built it and take them to dinner,” Guinn said.
Airxcel traces its roots was formed in 1991 when a group of employees, including Guinn and Airxcel President Mel Adams, purchased The Coleman Company’s air conditioning division.
About 30% of the Coleman MACH air conditioners are sold into the aftermarket. The balance are installed by OEMs.
”It was just fortunate that the 5 millionth Coleman MACH will be sold on the aftermarket,” Guinn said.