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Coleman Towable Brand Gets New Life for 2013
Posted By RVBusiness On October 2, 2012 @ 7:57 am In Breaking News | 2 Comments
Goshen, Ind.-based Dutchmen Mfg. Inc. is breathing new life into the legendary Coleman brand name with the debut this fall of its completely revamped Coleman travel trailer. The initial “ultra-light” version was unveiled in September at the Pennsylvania RV & Camping Association’s (PRVCA) Hershey Show and Elkhart’s 5th Annual RV Open House Week. Dutchmen’s first wave of upgraded 16- to 36-foot, fiberglass-skinned Coleman towables feature new graphics on gray color-infused fiberglass exteriors, fully enclosed insulated underbellies, larger water capacities and enhanced insulation. And they’re more firmly linked to The Coleman Co. Inc. and its storied brand with the standard inclusion in each new unit of two Coleman folding chairs with dedicated storage modules. Coleman coolers, lanterns, indoor-outdoors tables and sleeping bags are also options. “It was just a complete redo of the product,” says Product Manager Troy James, whose staff incorporated residential and marine themes in the interiors of the $9,995-$33,500 retail line. “Coleman in the past used to try and be everything to everybody and, simply put, it was just a Dutchmen with a different sticker on the outside. Well, it’s not that way anymore, not only because of the product changes, but in how we’re approaching it internally at Thor. It’s a complete focused sales team on it now.”
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