Diversity Helps RV Supplier Survive Downturn
Unique Tooling, started in May 2007 to serve the RV industry, managed to grow during the economic downturn and has accelerated by diversifying into plastics, metal and wood-cutting devices as well as tool sharpening.
The South Bend (Ind.) Tribune reported that the firm, which operates in two buildings in North Liberty and has eight employees, had sales of $1.2 million last year, and owner Tom England expects to reach $2 million this year.
One of the North Liberty storefronts offers blades to homeowners and hobbyists and sharpening for chain saws, lawn mower blades and other cutting tools.
But Unique Tooling mostly supplies customers in the RV, aluminum-cutting, cabinet-making, marine and plastics industries in seven states as well as nearby towns including Elkhart, Shipshewana and Middlebury.
“We supply certain types of router bits and saw cutting items that they use in the RV market,” England says. “We diversified from that into wood and plastic and now we’re in the marine industry. We’re trying to diversify more and more.
“We’re hitting our little niches. A lot of it’s worked pretty well.”
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