Dometic Launching ‘Dealer Center’ on Website
RV.com, a website powered by industry supplier Dometic Corp., now includes a new Dealer Center offering several dealer classified advertising packages and an enhanced interactive dealer locator.
“We want to help dealers have more web-based sales opportunities because more and more consumers are turning to the Internet for shopping and product research,” said Kimberly Bennett, e-commerce manager for Dometic USA. “So we created more dealer advertising tools and we expanded our dealer locator to include Canadian dealers, allowing them to reach more consumers and help consumers find those dealers that are close to them, whether they’re at home or on the road.”
The new Dealer Center classified ad packages give dealers the ability to personalize their plans by selecting both how many units they want to list and for how long. They can access their listings throughout the entire subscription period in order to update ads as often as desired, including the 24-photo cache that comes with each listing.
If a unit is sold or a dealer wants to test a new listing, any active listing can be replaced with a new one at no additional cost. Dealers can also monitor each ad’s performance with RV.com’s impression and click tracking program.
RV.com also allows visitors to browse RVs for sale based on size, manufacturer and location, plus an online catalog of RV accessories from Dometic with a dealer locator button on each product page so consumers can find a Dometic dealer nearby when they’re ready to make a purchase. In addition, RV.com contains an industry news section, blog articles from featured RV writers, and RV tips gathered from a variety of sources, including contributions from website visitors.
“It’s our mission to make RV.com our dealer partners’ best lead generation tool. With thousands of unique visitors every day, RV.com puts dealers’ inventory and contact information in front of serious customers who are ready to make a purchase,” Bennett explained. “We really enjoy helping them make those connections so everyone can get what they need, and we can all end up with happy customers and happy RVers.”
Visit www.RV.com/Dealer-Center/login.aspx to sign up for a free dealer membership, or contact your Dometic sales representative for more information.