After a one-year hiatus and a great deal of speculation over the past year, high-profile RV industry senior managers Don Clark, Ron Fenech and Bill Fenech tell RVBUSINESS.com that the three former Thor Industries Inc. executives are ready to re-enter the RV market.
The three close friends report that they’ll be equal partners in a new travel trailer and fifth-wheel venture in northeastern Elkhart County, Ind., the name of which, along with a lot of other details, are still being kept under wraps. More details on this new venture are anticipated over the next couple of months, as information becomes available.
“We feel that the future looks bright,” they declared in a joint statement, adding that they’re pleased to finally lay to rest the rumors that have been circulating around the industry over the past year.
What is known is that the startup is currently setting up shop in a large 67-acre, 400,000-square-foot manufacturing complex they’ve recently purchased in rural Middlebury, Ind., near the Indiana Toll Road. “We bought this complex with the future in mind,” says Clark. “We have a long-term vision of where we want to take our company and this complex allows us to achieve that vision.”
“We loved what we have accomplished in the past, especially our time together at Keystone RV Co.,” the three note in the joint statement. “However, the market has changed. How we helped build Keystone, and how most of the industry operates today, will be different from how we build our company in terms of branding, clones and ‘sister’ products.”
Plans call for introducing the new company’s first brand in early 2013 for the spring market – not by the Louisville Show, as some in the industry had anticipated. “The show is an important industry event that would have been great to have our product displayed in, but not if it means rushing the product,” said Clark. “We are going to take our time and do this the right way.”