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Florida Dealer Says He’s Selling the ‘RV Dream’

Posted By RVBusiness On October 3, 2012 @ 3:06 pm In Breaking News | 2 Comments

Dan Wylie doesn’t sell RVs, motorhomes or fifth-wheels. He sells a lifestyle.

“It’s something we have to paint a picture of,” said Wylie, owner of Dream RV in Bradenton, Fla. “You’re selling fun.”

According to a report by the Bradenton Herald, Wylie sees more than RVs when he looks across his seven-acre dealership. He sees vehicles that fulfill peoples’ dreams and their desire to get away.

“You don’t have to go across country to get away,” Wylie said. “You can go down the road to Myakka State Park and you’re in a different world.”

He contends that “some of your best friends can be the guy you met at the campground on the other side of the country.”

Wylie started the business in 1998 with his significant other, Peggy Paulson. He had worked as the general manager of a larger RV dealer in Venice, Fla., and was burned out, but he didn’t want to leave the area.

So with $100,000 of his own money he opened Dream RV on U.S. 41 in Bradenton with a meager five RVs. He did so well that five years later he expanded to his current location on State Road 64.

“I started on a shoestring,” Wylie said. “You couldn’t do today what I did then because you would have to have substantial funding.”

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2 Comments (Open | Close)

2 Comments To "Florida Dealer Says He’s Selling the ‘RV Dream’"

#1 Comment By Florida RV Guy On October 4, 2012 @ 12:46 pm

I’m realizing more and more that it’s about a lifestyle! I don’t actually RV, but it looks really appealing. Many people who RV are really nice. I think it’s much better to sell the lifestyle and not just the RV. I work for an RV dealer and that is true!

#2 Comment By Dale “Pee Wee” Schwamborn On October 4, 2012 @ 5:43 pm

One of Wally Byam’s, founder of Airstream, famous writings and quotes.

The preface to the Wally Byam Creed from the late 1950’s and early 1960’s is, “In the heart of these words is an entire life’s dream. To those of you who find in the promise of these words your promise, I bequeath this creed…my dream belongs to you.” Wally Byam

One of the comments in the Creed reads, “To strive endlelessly to sitr the venturesome spirit that moves you to follow a rainbow to its end…and thus make your travel dreams come true.”

Airstream founded in 1931 is still providing the “Dream” for their customers.


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