This weekend is the kickoff of Go RVing Coalition’s partnerships with the NFL Network and CBS Sports to bring the Go RVing message into the livingrooms of thousands of NFL and college football fans. Recognizing that RV tailgating is integral to the football experience, both networks will focus on how tailgating enhances the gameday environment.
The NFL Network custom vignette will make its premiere showing on Sunday, Oct. 21 during Game Day Morning, 9 a.m. -1 p.m. EST. The 30-second spot opens with, “Away is the sight of your team’s colors that makes the parking lot feel like home,” while viewers watch fan tailgating footage shot earlier this season. The vignette will continue to run weekly during Game Day Morning, adjacent to Go RVing brand spots, through October. The NFL Network reaches 68 million households.
Following on its heels, the CBS Sports’ Go RVing College Football Tailgating Traditions series will air the first of six one-minute custom vignettes on Tuesday, Oct. 23, within its Inside College Football program. The tailgating series was shot at six SEC games where fans are passionate tailgaters and shows how an RV enhances the pre and post-game camaraderie. The Go RVing series will air during Inside College Football and the SEC Studio Show throughout the season.
In addition to the vignettes, the first half of live SEC football games feature Go RVing Road Trip Facts where an animated RV drives on screen to deliver three trivia facts about the college, stadium or tailgate experience for each week’s match-up. CBS Sports has created a dedicated microsite within their website to house the Road Trip Factsfrom each game as well as the custom vignettes once they air. You can log into the website at http://www.cbssportsnetwork.com/gorving. Revisit weekly to see the newest vignettes and in-show trip facts.