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Grand Canyon Session Studies National Parks

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October 23, 2012 by   Leave a Comment

Nearly 150 leaders of the American national park community gathered at the North Rim of the Grand Canyon in Grand Canyon National Park for a five-day discussion of opportunities and concerns.

The meeting, Grand Thoughts at the Grand Canyon, was organized by the National Park Hospitality Association (NPHA) in cooperation with Grand Canyon National Park. Participants included executives of companies operating in the national parks, providing overnight accommodations and meals to an estimated 100 million park visitors annually, according to a news release.

Also participating were National Park Service (NPS) leaders, including Director Jon Jarvis and Deputy Director Peggy O’Dell, and the presidents of both the National Park Foundation (NPF) and the National Parks Conservation Association (NPCA).

The meeting also attracted key leaders from the telecommunications and entertainment industries and national tourism leaders, including state tourism directors. Grand Thoughts was held at the Grand Canyon Lodge, a structure built in 1928 that continues today to provide an inspiring perspective on America’s natural beauty.

Tom Kiernan, president of NPCA, described unity among the parks community and a focus on long-term communications and funding as essential to achieve a “Bending of the Curve.” He described the current situation facing parks on both funding and visitation as downward. “We are at a crossroads,” he told the group, “but through unified action we can ‘Bend the Curve.’”

The program featured nearly a dozen keynote presentations and special panels. Leading off the program was Brent Young, founder and creative director for Studio 78, a top creator of theme park attractions and innovative film concepts globally. He touted the use of “Augmented Reality” as a part of park visits. Among his suggestions was using geospatial information to share what has occurred at the same spot at which visitors stand today – from battlefields to scenic overlooks. He told the group that a walk with a holographic ranger was technically feasible even today, and that leisure-time forces like theme parks and the film industry are investing heavily in technology that is then available to museums and parks at a greatly reduced cost.

New strategies to boost the financial and manpower resources available in national parks were another key topic of discussion. Participants learned about successes in related fields – including the rebuilding of Chicago’s lakeshore through a public/private partnership – and discussed new ideas ranging from a Penny for Parks proposal, which is connected with pending discussions regarding national surface transportation policy, to issues that could be addressed in conjunction with reauthorization of federal recreation fees, necessary by December 2014.

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