KOA Expecting Record Turnout for Convention
Kampgrounds of America Inc. (KOA) is expecting a record crowd of park operators, vendors, staff and industry friends when it convenes Nov. 15-18 for the Billings, Mont.-based, campground franchisor’s annual KOA Convention.
The event, slated for the Gaylord Palms Resort & Convention Center in Orlando, Fla., will mark the KOA system’s 50th year as a leader in the RV park and campground business.
In fact, things couldn’t have been looking much better for 488-park KOA’s November birthday bash, themed “Celebrate 50 Years of Fun – 1962-2012,” when Woodall’s Campground Management (WCM) touched bases on Sunday (Oct. 28) with Mike Gast, vice president of communications.
“Yes, we’re going to have record attendance,” said Gast. ”We have a grand total of 717 attendees representing 272 campgrounds. We can now officially say we have a record number of both people and campgrounds attending. This time last year we had 230 campgrounds registered.
“We sold out the Expo with more booths than we’ve ever had before. There’s about 140 vendors now, including prominent displays from the cabin manufacturers like preferred vendors Breckenridge (the Nappanee, Ind.-based Thor division) and Cavco (Cavco Industries Inc., Phoenix, Ariz.).”
Cabins have been a real point of emphasis for KOA, says Gast, adding that KOA’s system is up 25% this year in cabin rentals.
The highlights of the convention include the main social event – the 50th anniversary party and KOA Owners Association’s annual charity auction for the KOA Care Camps for kids with cancer on the last night of the event.
“Of course, Orlando’s a great location and people make their family vacations out of it, which really helps attendance,” adds Gast. “But it’s really only the second time in the history of KOA that Oscar Tang, the owner, is going to be there and speak at a general assembly meeting on Friday. The last time he spoke at a KOA convention was at our 40th anniversary in Nashville 10 years ago.”
Also on hand for the first time will be the entire KOA Holdings Inc. board, a group that includes KOA President and CEO Jim Rogers.
“And we’ve got some major things to talk to the franchisees about that will be announced there – organizational things about where we go in the next 50 years,” adds Gast. “That’s really a pretty major directional change. I can’t say that much about it now, but everyone will find out when they get there.”