Editor’s Note: The following story, authored by Steve Bibler, appears in the latest issue of Woodall’s Campground Management profiling Kampgrounds of America Inc. (KOA) as the company marks its 50th anniversary. To view the entire article click here.
The 50th year of operation for industry leader Kampgrounds of America Inc. (KOA), headquartered in Billings, Mont., reaches a crescendo during the company’s golden anniversary convention, scheduled for Nov. 15-18 at the Gaylord Palms Resort and Convention center in Orlando, Fla.
“I look forward to the largest gathering of ‘KOA Nation’ in history,” President Pat Hittmeier told Woodall’s Campground Management. “Our (advance registration) numbers look like that could happen, which I think is exciting for a 50-year-old company to get that much interest by its participating members to gather.”
The 488-member family, the world’s largest chain of campgrounds, has completed another successful summer season with same-campground revenues through August up 4.5 percent over a year ago, Hittmeier reported. Numbers were up for KOA’s Care Camp Weekend in May, Father’s Day in June, July Fourth holiday weekends and Labor Day weekend.
“I suppose you can say we’re hitting on all cylinders. It’s all working well together this year, it’s hitting its stride,” Hittmeier continued. “It’s been a great summer in every aspect.”
KOA again sponsored a major RV promotion with Keystone RV Co. this year, with a $40,000 Vantage RV going to the grand prize winner, as well as daily and weekly free camping promotions all year long via its social media outlets.
Meanwhile, KOA announced that the more than 350,000 members of KOA’s Value Kard Rewards program earned the opportunity to camp for free Sept. 15at participating KOAs throughout North America. KOA Value Kard Rewards members who stayed as paying guests at a participating campground Sept. 14 received a free night of camping the following night.
And the positive developments are far from over, with a major announcement expected during the convention.
“We have some exciting news to present to them that will get a lot of attention. I am looking forward to that reaction. It will get a lot of attention,” Hittmeier said, without tipping his hand.
KOA’s overall performance underscores what Hittmeier calls the willingness of the American camping public to patronize the best known brand in the RV park and campground industry.
The desire to associate with KOA is apparent as the company continues to work with prospective new franchisees. Several new prospects were in the pipeline as the final quarter of 2012 approached. “It’s touch and go whether we’ll hit 500 by the end of this year,” Hittmeier said. “It would be nice to do that on our 50th anniversary but I don’t know. We’ll see.”
To read the entire article click here.