New Starcraft Site Targeting Smartphone Users

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October 29, 2012 by   Comments Off on New Starcraft Site Targeting Smartphone Users

In response to consumer shopping needs, Starcraft RV Inc. today (Oct. 29) launched a new mobile website, According to a press release, the site is geared toward campers who use smartphones and mobile devices to research their next RV purchase.

Using “responsive design,” Starcraft’s new site detects the user’s mobile device, screen size and device orientation. The site then seamlessly adjusts for optimal viewing, minimizing the amount of resizing, panning and scrolling needed to view information.

Knowing that 47% of America’s smartphone owners use their device to research products, Starcraft focused on improving its mobile shopping experience. The new site is packed with a host of interactive tools that add to the experience, including:

• A menu button with dropdown navigation.

• Pinch-to-zoom capability on floorplans and photos.

• Easy-to-view standards and options.

• Collapsible specifications.

The site also features an interactive dealer locator that uses the phone’s IP address to launch the search. Users can opt to manually input their address. Once nearby dealers are located, the user can launch the phone’s mapping application by tapping the “Get Directions” button. Users can also “click-to-call”, making contacting dealers efficient and easy.

“We really wanted to make this site user-friendly,” said Sid Johnson, director of marketing for Topeka, Ind.-based Starcraft. “We know more and more of our customers are using mobile devices to search the Internet. We want to make sure these customers can easily find and view up-to-date Starcraft product information on whatever device they prefer.”

Additionally, the site features tools for current owners, allowing customers to find a campground, contact roadside assistance or keep up on Starcraft’s latest social media posts.

“This new site puts Starcraft ahead of the game in mobile,” Johnson said. “We’re excited to see the response we get to the site and we plan on continuing to be as in tune with technology as our customers.”

To view the new Starcraft mobile website, visit on any mobile device.

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