Some 320 dealers, sales managers and other employees participated in 10 brand committee meetings that took place on Oct.1-2 during the RV Dealers International Convention/Expo, representing a 10% increase from last year.
According to a press release, brand committee attendance is limited to dealers who sell new units built by a particular manufacturer. The purpose of the meetings is to seek mutual solutions to issues that arise in the relationship between dealers and the manufacturers whose products they sell. The goal is to raise the level of customer satisfaction and, as a result, grow the industry.
Several manufacturers who participated in the meetings said they received valuable feedback from their dealers, which will help them improve operations and expand their market shares.
Brand committees meet in person during the annual convention and by teleconference when needed during other times of the year.