The Recreational Dealer Cooperative Association Inc. (REDEX), rebranded as the Priority RV Network, announced to its dealers that it will refund all 2012 membership dues for the second consecutive year.
“This is, by far, the best financial investment for the RV dealer in our industry,” said Michael Peay, president of the Priority RV Network and Holiday World of Houston, in a press release. “No financial instrument can touch the ROI that our cooperative provides the RV dealer.”
Peay said that due to the network’s “record-breaking financial results,” REDEX would be refunding $2,500 back to each of its members. Dealers pay a $3,500 annual membership fee and receive $1,000 back for attending the annual convention.
REDEX consists of 57 dealers with 93 locations nationwide. Member dealers obtain products such as retail financing, parts and accessories, finance and insurance, office supplies and other bulk products. Through its vendor programs REDEX estimates dealers may earn up to $34 million in rebates, incentives and special purchases.
Priority RV dealer owners are forecasting to sell a record 40,000 new and used RVs this year and generate more than $1.6 billion in sales.
“In essence, it was like each dealer won the lottery,” said Corey Ruzicka, executive director for the Priority RV Network. “Get a free lottery ticket and win $25,000, $100,000 or $200,000 or more back. Some of our dealers will earn well into six figures on upfront rebates and incentives, and quarterly and year-end rebates and bonuses.”
He added, “We have signed 20 new dealers in the past 14 months and have added several new vendor partners, so 2012 will be another record-breaking year. We will be working on more rebate programs and adding dealers. Currently, we have about 30 markets with no dealer representative.”
REDEX is run by a seven-member dealer board that in addition to Peay includes: Mark Bretz, president of Bretz RV & Marine; Earl Stoltzfus, president of Stoltzfus RV & Marine; Brian Wilkins, president of Wilkins RV; Greg Lala, president of Dixie RV Superstore; Steve Plemmons, president of Bill Plemmons RV; and Mike Regan, president of Crestview RV-Buda and Georgetown.