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SSI: August Canadian Towable Sales Drop 4.2%

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October 26, 2012 by   Leave a Comment

Year-over-year Canadian retail sales of towable RVs declined 4.2% in August and edged down 1% for the first eight months, according to the latest report from Statistical Surveys Inc. (SSI). The Grand Rapids. Mich.-based firm noted that the provinces of British Columbia and Manitoba are incomplete.

A sector-by-sector breakdown shows:

• Sales in the travel trailer sector fell 2.9% in August and were flat for the eight months, up 0.6%.

• Fifth-wheel sales were off 0.7% for the month and edged up 0.2% year-to-date.

• Folding camping trailer registrations dropped 24.2% in August and 18.7% for the eight months.

• Recreational park trailers declined 37.9% for the month and 24.8% year-to-date.

Thor Industries Inc. was the overall Canadian towables sales leader through August with a 34.5% market share, followed by Forest River Inc. (17.4%) and Jayco Inc. (17%).

Thor was also the leader in travel trailer sales for the eight months with a 33.7% market share while Jayco was No. 2 with an 18.7% share, followed by Forest River with a 16.3% share.

Thor held a commanding lead in the Canadian fifth-wheel sector through August, capturing a 46% market share, with Forest River at No. 2 posting an 18.1% share followed by Palomino RV at 8.9%. Thor was also No. 1 in park model sales with a 44.6% share followed by Forest River (16%) and General Coach (12.6%).

Jayco led folding camping trailer sales for the eight months with a 30.8% market share while Forest River posted a 30.3% share and Forest River’s Coachmen RV division held an 17.1% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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