Winnebago Industries Inc. today (Oct. 11) reported its highest motorhomes order backlog since the recession, underscoring the recovery of the U.S. recreational vehicle market.
Reuters reported that the largest U.S. motorhome maker, known for its luxurious touring vehicles that provide home-like comfort on the road, said total order backlog nearly doubled to 1,884 units at the end of the fourth quarter.
The company’s order backlog for motorhomes was the highest since the fourth quarter of 2007, said Thompson Research Group analyst Kathryn Thompson.
“The dramatic increase in our sales order backlog reflects the positive dealer response to our new 2013 model year products,” Winnebago CEO Randy Potts said in statement.
The level of dealer inventory is lower than what it should be given the improved demand for the company’s products, Potts added on a conference call with analysts.
“To meet this increased demand, we’ve been ramping up production and hiring additional employees,” he said. The company’s headcount has increased 12% for the fiscal year ended Aug. 25, almost all of it in the fourth quarter.
The company plans to continue to increase production. Potts said Winnebago has been able to increase sales volumes in the recent quarter due to the popularity of its new low-priced models. Deliveries in the quarter jumped 38% to 2,016 units.