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Airstream to Sell Interstate in Canadian Market
Posted By RVBusiness On November 21, 2012 @ 2:16 pm In Breaking News | No Comments
Jackson Center Ohio-based Airstream Inc. announced that its Interstate Class B motorhome model will be available in Canada beginning in the spring 2013. The Airstream Interstate, built on the Mercedes-Benz Sprinter chassis, claimed the spot of No. 1 selling B-van model in the U.S. for 2011 and through September 2012 according to Statistical Surveys Inc.
The Interstate boasts over 50 best-in-class features that distinguish it in the marketplace, according to a press release. As a result, the Interstate has experienced tremendous growth in the US market, commanding 17% market share through the first nine months of 2012. Interstate sales are up 72% year-over-year in the United States, leading Airstream to discuss opportunities for expansion in Canada.
“The Interstate offers a unique blend of luxury, design and performance that we are confident will do well in the Canadian marketplace,” said Airstream President and CEO Bob Wheeler. “We see tremendous possibility in this region and look forward to a very active spring, when our Canadian customers can hit the open road in the Interstate for the first time.”
Airstream plans to meet with potential Canadian dealers at the 50th annual National RV Trade Show in Louisville, Ky., Nov. 27-29. At the show, the company will also debut a new nine-seat option for the Interstate, at the request of many dealers.
“As a result of our success in the United States, we have had several inquiries from both dealer and retail customers from Canada,” said Airstream General Manager Tim Garner. “We believe the combination of best in class product with progressive dealer programs will drive similar success in Canada and we look forward to discussing these opportunities with Canadian dealers in Louisville.”
For more information and dealership locations in Canada visit www.airstream.com .
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