American Coach, the luxury coach division of Decatur, Ind.-based Fleetwood RV Inc., highlighted three new floorplans for the American Heritage, American Eagle and American Tradition models at the 50th Annual National RV Trade Show in Louisville, Ky., November 27 – 29.
According to a press release, American Coach also introduced its brand essence statement — “The trusted leader in quality-engineered luxury RVs” — and unveiled a new website that effectively communicates the American Coach message, including industry-leading support, a trusted brand and “a passion to produce the best products and innovation in design and engineering.” The refreshed website, www.americancoach.com, features a design that’s consistent with a luxury brand, larger product images, easy navigation, a “Build Your Own” application and improved owner center portal.
A series of brochures, one for each American Coach model, was also produced that not only highlights the company’s all-new floorplans, but the innovative design options available. Mindy Cox, an interior designer with 18 years in the industry, joined the American Coach team this year and will be a driving force in the company’s renewed focus on distinctive design.
“The American Coach brand is the epitome of luxury when it comes to motorhomes, and we’re focused on continuing to build them with meticulous attention to detail and the highest level of sophisticated design,” said Kyle McCrary, vice president, design, sales and marketing.
In addition, a new American Coach iPad application was introduced at the Louisville show that provides dealers with an effective, mobile sales tool they can use to show customers floor plans, décor options and the “Build Your Own” feature.