ATC Show in Beijing Attracts 10,000 Attendees
The recent debut of the ATC Show 2012 in Beijing demonstrated the growing RV and camping industry in “China,” according to a press release.
Jointly organized by Messe Düsseldorf Shanghai Co. Ltd. and YASN International Exhibition Co. Ltd., the trade fair attracted 242 Chinese and international exhibitors displaying motorhomes, RVs and RV accessories as well campsite management and development companies. Offering 215,200 square feet of exhibit space, the event drew over 10,000 visitors. A wide range of ancillary events, such as forums, conferences and games complemented the exhibits.
Hans Werner Reinhard, deputy managing director of Messe Düsseldorf GmbH and chairman of Messe Düsseldorf China Ltd., commented: “With the first ‘All in Caravaning Annual Conference’ and the first All in Caravaning show, Messe Düsseldorf has expanded its activities in the Chinese market. I’m very pleased that our company has been part of this debut.We, as the organizers of the No. 1 trade fair for RVs and mobile homes – Caravan Salon International Düsseldorf – will do our utmost to promote our common Chinese activities to the benefit of our exhibitors, visitors and partners.”
Reinhard reported that All in Caravaning 2012 was well-received by the exhibitors and the lively atmosphere in the exhibition halls confirmed the growth of the RV industry in China. The target group of RV customers has increased from a few “RV enthusiast” to the general public.
The industry also witnessed considerable developments in infrastructure and the overall quality of industry employees and “companies from the U.S. and Europe showed great interest in entering the Chinese RV market,” according to the release.