Topeka, Ind.-based CrossRoads RV will be holding a dealer appreciation party as part of the National RV Trade Show, Nov. 27-29 in Louisville, Ky., that will include a performance by Canadian rock group The Guess Who. According to a press release, the party will be held Tuesday evening at the Hard Rock Café in downtown Louisville.
“Our dealers have worked their tails off this past year for CrossRoads,” said Don Emahiser, president of the Thor Industries Inc. subsidiary. “And we feel they deserve some recognition for their immense support and the growth we’ve all experienced.
“We’ve hired Canadian rockers The Guess Who to come and do an intimate mini-concert during our dealer party. The Guess Who had chart topping hits like American Woman, These Eyes, No Time and more.”
A special VIP pass and personal invitation will be required to gain entrance to the event. An open bar and entertainment will be provided.
According to CrossRoads, the company has seen strong sales growth for each of the past two years. Tom Montague, general manager, noted this is in part due to aggressive, popular product designs and a growing dealer body.
“We get great feedback from everyone, especially the sales guys in the trenches — they know what customer’s want and we listen,” said Montague. “Our dealers understand our NGV (New Generation Vehicles) brand philosophy and they want to be an integral part of it, and they are.”
CrossRoads dealers who want to attend the event should visit the CrossRoads display at Booth No. 1300 in the South Wing of the Kentucky Exposition Center.