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Heartland RV LLC Unveils Gateway Fifth-Wheel
Posted By RVBusiness On November 26, 2012 @ 2:57 pm In Breaking News | 1 Comment
Gateway is Heartland RV’s first new residential fifth-wheel brand in over three years.
Gateway has been designated a “presidential pick,” according to Heartland General Manager Bryan Walczak. “What that means is the Gateway has been hand-designed by the President of Heartland, Chris Hermon,” Walczak stated. “Gateway really takes the price and the eye-appeal to the max,” according to a news release
All the newest prototype and engineering strategies are being used to make Gateway the most refined fifth-wheel on the market.
“As you look forward and you see new market segments emerging you have to be willing to adapt quickly,” says Hermon. “Gateway hits the retail customer with an incredible look and an incredible price. That hasn’t been done for a long time in the High Profile Luxury market.”
Immediately following the fall Open House, Heartland took the first Gateway model to the retail market. Needless to say, customers responded extremely well to the form, features, eye-appeal, and especially the price! “Our dealer was thrilled with the response and the retail sales from the show,”says Walczak.
“What we’re doing is developing a new product for a new market segment, which is that luxury-type taste, but offering it at a lower cost,” he said. “Everything is trimmed out – crown molding, decorative edging throughout – so it’s not just a typical trailer with radius wood.”
The furniture in the Gateway is the prime feature RV dealers will notice, Walczak added. “The furniture is special – it’s leather with top-stitching. The top-stitch fabric is dynamite looking when it’s all put together,” he said. “Also, all the seating areas – whether it’s the couch, the theater seating – recline. With the new airbeds that they have on the market now, you can just put one up and be done with it. The furniture is more functional in the Gateway because everything reclines.”
The Gateway will debut a 32-foot triple slide fifth-wheel that hits an incredible price and look at the Louisville Show. Another three floorplans are planned for production soon including a five-slide bunkhouse.
“We absolutely nailed the Gateway fifth-wheel,” says Coley Brady, vice president of sales. “If you haven’t seen Gateway, you need to get to the Heartland display during the Louisville Show and take a look. We are signing dealers now and you don’t want to miss out.”
Heartland’s Gateway 3200RS will be on display Nov. 27 – 29 at the National RV Trade Show in Louisville, Ky., Thor booth 1300, located in the south hall.
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