Rob Schutter Jr., president and COO of Leisure Systems Inc. (LSI), promised an upbeat message for LSI’s franchisees at their annual Symposium held Nov. 5-8 in Covington, Ky., and he delivered.
Woodall’s Campground Management reported that during his annual LSI Updates presentation on Nov. 6, Schutter reported to a record gathering of Yogi Bear’s Jellystone Park Camp-Resort operators that LSI’s 78 franchisees outperformed the RV park and campground industry in general as well as many American businesses in 2012.
“There wasn’t one down area in occupancy or revenue numbers in our franchise system from last year; every possible scenario we studied was up. Not many people out there in our industry can say that,” he said.
• System revenue totaled $71.4 million, up 12% from 2011 and up 8% for same parks from 2011.
• Camper nights (general sites) rose 9%.
• Rental unit revenue rose 17%.
• Extended stays were up 2%.
• Online reservations rose 13%.
• Deposits increased 15%.
• Store sales were up 9%.
• Ancillary products sales up 12%.
“This is great,” Schutter said, stating that the fine performance was due in large part to franchisees’ perseverance and dedication to improving customer satisfaction.
The revenue performance was well above industry average of flat to up to 4%, he noted, and the rental unit uptick exceeded the industry figure of 15%.
Rental units are a growing phenomenon for not only LSI franchisees but the entire industry as well, Schutter continued. Rental units with full service typically attract “non-campers” who want niceties they can’t find in a tent or a travel trailer and yet want a unique camping experience. Double-digit growth has been recorded the last three years. “Some people (parks) are not really taking advantage of this. This is an area that we can exploit for many years. We have not maxed out.”
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