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Northwood Marks 20th, Holds Dealer Showcase
Posted By RVBusiness On November 6, 2012 @ 1:39 pm In Breaking News | No Comments
Marking its 20th anniversary, Northwood Manufacturing Inc. recently held its dealer showcase at the company’s headquarters in La Grande, Ore. According to a press release, dealers from across the Western United States and Western Canada attended the event, highlighted by the rollout of Northwood’s new product lines.
“Of course, we wanted to write orders, but that was a secondary goal,” said Donald Cochran, national director of sales for Northwood. “We celebrate our team approach, working with our dealer family to refine our products to satisfy today’s consumer and lead to improved sales and profitability for our dealer partners. We received several ideas here that will be worked in based on that dealer feedback. By remaining open to dealer input, we all succeed – our dealers, the retail consumer, and all of us here at Northwood.”
The builder showed new models in all four of its established brands, which are available as the winter show season gets under way. They include:
• The dual-slide Arctic Fox 996 truck camper.
• Nash DLX 25C model with rear bunks, a center slide and tailgating accessory options.
• Two new Desert Fox toy haulers models including the completely redesigned 24AS and the all-new 27FS.
• The new 32A Silver Fox model in the Arctic Fox trailers lineup.
Cochran noted, “With our ongoing drive to increase the value of our products, along with the introduction of these new models, we have provided an exciting alternative to our current customers as well as new consumers.”
Two major product revisions were also revealed to dealers. Fox Mountain, Northwood’s light-duty fifth-wheel line, has undergone a complete revision and retooling. With all-new floorplans, cabinet styling, an exterior appearance and contemporary furniture styling, Fox Mountain provides an “attractive lighter weight alternative packed with value and signature Northwood craftsmanship,” according to Cochran.
The Snow River-Rugged Lite was also introduced offering a lightweight, laminated, welded-aluminum framed travel trailer with “eye-catching exterior features and a warm, rustic cabin-feel interior.”
Northwood said the new models represented a continuation of its commitment to quality off-road construction and four seasons functionality.
COO Ward King and CEO Jim Jones were on hand throughout the event and able to spend one-on-one time with all dealers attending. King stated, “Northwood’s objective is to provide our dealers and the end user with the best built towable products in the market. Northwood’s reputation of providing dependable, high value recreation vehicles by insisting upon quality components and demanding quality craftsmanship from our dedicated production line associates has been earned over time and remains our highest priority.”
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