Former Fleetwood Entrprises Inc. executive Paul Eskritt has been named general manager of Forest River Inc.’s towable production facility in Dallas, Ore.
”We are doing a little bit of reorganization,” said Eskritt, 52.
Eskritt succeeds Gary Denton, who now heads up sales of Forest River’s Wildcat Maxx travel trailers and fifth-wheels in the Southwest region of the country. ”Gary’s really good on the sales side, so it makes a lot of sense,” Eskritt told RVBUSINESS.com.
Eskritt, formerly president of Fleetwood’s RV Group until July 2009, became a consultant with Navistar RV in November 2011 serving as acting vice president of motorhome operations until September.
While with Navistar as acting vice president of operations Eskritt oversaw the transfer of Monaco and Holiday Rambler motorhome production in Coburg, Ore., to Navistar’s facility in Wakarusa, Ind., which grew from 90 production employees to over 500 by the time he left.
Besides the laminated fiberglass Wildcat Maxx, Forest River builds Salem/Wildwood and Cherokee Grey Wolf wood-and-aluminum travel trailers at the Dallas plant. Salem/Wildcat also are built in a Forest River facility in Elkhart, Ind.
Eskritt said his goal at Forest River will be to increase the company’s penetration in the Northwest and Southwest regions of the U.S. and Western Canada.
”We are trying to grow our dealership base,” Eskritt said. ”When you look at the marketplace, I think we have a lot of opportunity. Western Canada is still a great market and there are a number of areas that we need to go after in the Northwest.”