“Rollin’ on TV” (ROTV), a 3-year-old production company from Mattapoisett, Mass., will be producing a special video episode on RVBusiness magazine’s annual “Best of Show” promotion during the Recreation Vehicle Industry Association’s (RVIA) 50th Annual National RV Trade Show, Nov. 27-29 in Louisville, Ky.
The half-hour segment is set for a primary airing in late December and early January through a growing TV network reaching 20 million viewers in 27 states and will focus on three new RVs that the magazine’s Indiana-based staff deems the 2013 model year’s most interesting new products on display at Louisville — one of which will be designated as the “Best of Show.”
All three will also be publicized in RVB’s Jan./Feb. issue.
“People ask whether ‘Best of Show’ honors are for a unit we think will gain the most market acceptance and, therefore, the most sales — or whether it’s for the most innovative and cutting-edge design, regardless of marketability,” said RVBusiness Publisher Sherman Goldenberg. “But the fact of the matter is that it ordinarily winds up being a combination of both.”
This segment and a separate trade show-related ROTV episode being taped at Louisville will be seen — and often rebroadcast — on an array of TV outlets affiliated with ABC, Fox, My NetWork TV and the WB Network. Additionally, it will be shown on three regional sports networks and will receive national coverage on the Dish Network on Cox Sports Network, reported ROTV Executive Producer Joe Moniz.
“Besides the overall show coverage,” said Moniz, “this special episode, for which we’re currently working to line up an anchor sponsor, will include interviews and segments on the award-winning RVs with company representatives for both the main ‘Best of Show’ manufacturer as well as those representing the other units in contention for the honor.
“We think that RVBusiness is on to something with this ‘Best of Show’ idea, and we would like to help them amplify this whole concept in the future like Motor Trend’s ‘Car of the Year’ award.”