RV Industry Revs Up for Louisville Trade Show
Thousands of RV dealers will meet with thousands of RV manufacturers, suppliers and aftermarket producers in Louisville, Ky., this week for the 50th annual National RV Trade Show put on by the Recreation Vehicle Industry Association (RVIA).
The Elkhart Truth reported that since Elkhart County is the undisputed manufacturing hub of the North American RV industry, with up to 83% of all RVs manufactured here, according to the RVIA, there will be a large local presence at the show.
“Our 50th annual trade show is a testament to both our industry’s strength, as well as evidence of the enduring appeal of the RV lifestyle,” said RVIA President Richard Coon.
There will be 63 manufacturers and 222 suppliers with exhibits at the Kentucky Exposition Center Tuesday (Nov. 27) through Thursday, and they all have a variety of refreshed and new products to display.
The Show’s Changing Role
It’s impossible to have a conversation with RV industry insiders about Louisville without the September RV Open House Week coming up. This year was the fifth year for the impromptu event which has grown to huge proportions for the industry.
With manufacturers showing off new-model-year improvements to dealers for the first time that week, things have changed for the Louisville show.
“It used to be the Super Bowl of all shows, Louisville. It’s no longer that,” Zimmerman said. “I don’t want to minimize it.”
“It’s hard to say, as open house continues to grow, what part does Louisville play,” said Zimmerman. It used to be that “Louisville cleaned up your fall. We don’t need Louisville to do that anymore.”
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