RVT.com, an online marketplace for new and used RVs, is giving away retail leads amounting to $1.5 million in gross RV sales to one lucky dealer during the Recreation Vehicle Industry Association’s (RVIA) 50th Annual National RV Trade Show, Nov. 27-29 in Louisville, Ky.
“We receive about 350,000 unique visits each month to our RV classified ads and distribute over 10,000 email and call-in leads to dealers every month. For this year’s giveaway, we want to highlight the power of RVT to help dealers sell,” explained Shawn Friesen, vice president of dealership services.
Dealers may enter the contest at the show or register online by the end of the show, after which a drawing will be conducted and the winner will receive up to 600 RV shopper leads or up to five years of free RV classified advertising on RVT.com, says Friesen.
The valuation of those leads is based on the fact that dealers tend to close 10% of their RVT.com leads, so the prize package could yield 60 RV sales at an industry average transaction value of (roughly) $25,000 per sale.
“Thinking back over the years, this is quite possibly the most lucrative grand prize in the history of Louisville,” Friesen contended.
“All the indicators for the 2013 selling season look fairly positive now,” he added. “Savvy RV dealers really should be able to show a decent increase in sales for 2013. We are committed to doing our part (as lead generators in the digital space) and give every RV dealer access to this ‘golden opportunity.”’
How does it work?
“This is where every dealer in the industry stands to benefit,” adds Friesen. “All RV dealers who enter can also receive 10 free RV consumer leads. All they have to do to enter is visit our Booth No. 818 at the show or visit RVT.com/Golden and fill out the online form. That’s it. We’ll make sure 10 RV shoppers call or email you directly about RVs you currently have ‘for sale.’”
The drawing will be held on Nov. 29 at the conclusion of the show.
There is no “catch” to the contest, said Friesen, adding that “leads are golden. Our online network produces the RV shopper leads dealers need to thrive and prosper.”
RVT.com, a division of Natco Trading Corp., is a privately held company founded in 1996 and developed in 1999 for RV buyers, sellers, dealers and traders positioned as a leader in online RV classifieds and digital display/banner advertising. Offices are in Sumas, Wash., and Kelowna, British Columbia. Call (888) 720-4431 for more information.