‘Rollin’ On TV’ Penetrates Arizona Marketplace
Continuing with its planned expansion, “Rollin’ On TV” will begin airing on KLHU-TV based in Havasu City, Ariz., starting Jan. 5.
According to a press release, plans call for the show to air on Saturday and Sunday afternoons. ROTV will be posting the actual airtime on its website by Dec. 31.
While adding stations and sports networks in key metropolitan areas, ROTV said its expansion plan also calls for penetration into less populated areas of the country that have a high percentage of RVers. Catering to RVers both year-round and seasonally, “Arizona fits into our market perfectly,” said Jose Moniz, executive producer.
According to local statistics, over 100,000 snowbirds descend on the Lake Havasu area every winter with the majority of them being RVers. KLHU-TV is the regional station most people watch for all the local news, sports and activities.
Scheduled plans call for an additional 5 million-plus homes to be added to ROTV’s overall coverage market during the first quarter of 2013.
For further information visit www.rollinontv.com