SSI: Oct. Motorhome Sales Notch 5.1% Growth
Year-over-year motorhome registrations increased 5.1% in October and 7.3% for the first 10 months, according to the latest report from Statistical Surveys Inc.
Thor Industries Inc. ranked as the motorhome sales leader year-to-date with a 20.2% market share, followed by Winnebago Industries Inc. (20.1%) and Forest River Inc. (12.1%).
In the Class A category, registrations in October were up 4.1% compared with 2011 and 6.2% year-to-date. Winnebago led the category through October, posting a 21.8% market share, while Tiffin Motorhomes Inc. held a 19.7% share and Thor was No. 3 with an 18.6% share.
Class C sales grew 6.7% for the month and 8.6% year-to-date. Thor led the category for the 10 months with a 22.2% market share, followed by Forest River’s Coachmen RV division (18.4%), Forest River (18.3%) and Winnebago (17.9%).
A low volume of rental registrations, primarily Class C sales, fell 33% in October.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).