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Airstream Reporting All-Time Sales Mark in 2012
Posted By RV Business On January 17, 2013 @ 3:27 pm In Breaking News | No Comments
Airstream Inc. announced that 2012 was the best year for sales in the company’s 81-year history, according to a news release.
Airstream, which manufactures travel trailers and Class B motorhomes, saw sales climb 16% year-over-year, outperforming the RV industry which reports approximately 11% growth for the same period.
Airstream’s travel trailer business was up 7% in 2012, while the company’s Class B motorhome sales jumped 28% over 2011.
Airstream attributed the increase to:
• An expanded product offering including Airstream’s Class B Interstate model, which appeals to luxury buyers along with the traditional RV customer.
• An expanded dealer network, which includes 17 new retailers – 12 for the B-Van business and seven new travel trailer retailers.
• Prominent marketing partnerships in 2012 targeting younger consumers, which exposed Airstream to a group of first-time RVers.
“We are pleased to report 2012 was Airstream’s most successful year, and not only are we still in business after 81 years, we’re doing better than ever,” said Airstream CEO and President Bob Wheeler. “We anticipate a very active 2013 in both North America and abroad as Airstream continues its expansion into new global markets.”
Airstream recently unveiled the Land Yacht Concept Trailer at the National RV Show in Louisville and will announce a decision on production in the months ahead. The company is forecasting 15% growth in its business for 2013.
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