Go RVing will be rolling out a 2013 partnership with the Great American Country Network (GAC) and the Outdoor Channel in the early spring that will “build on the two successful promotions initiated last year with the two networks,” according to a press release.
As part of the partnership, GAC will produce two 60-second spots that will be shot in late January featuring celebrity singer/songwriter Chuck Wicks. An avid outdoorsman and hunter, the vignettes will focus on how Wicks enjoys the RV lifestyle with friends and family.
Go RVing invited member manufacturers to provide a loan vehicle, and 14 towable units were entered in a lottery. After a random drawing, the Hyper Lite SURV by Forest River Inc.’s XLR Toyhauler Group was selected as the unit to be featured in the vignettes, which will air 1,600 times between Feb. 18 and March 30.
On the Outdoor Channel, Go RVing will again be offering a national “Spring Fever Sweepstakes” designed to increase the awareness and interest in RVs. This year, Outdoor Channel will create four sweepstakes vignettes featuring network talent Pat Reeve and Nicole Jones, hosts of the popular hunting show “Driven,” as well as angler Mark Zona who hosts “Big Water Adventure.”
As in last year’ contest, a new RV will be given away as the sweepstakes grand prize. Following a separate random drawing, the Outdoor Channel will award the lucky winner a Flagstaff Classic 620 ST folding camping trailer, also from Forest River.
The Go RVing/Outdoor Channel vignettes will air on the network over 150 times throughout the April sweepstakes promotion and will also be on OutdoorChannel.com where consumers enter the sweepstakes.