Guaranty Discount Chevrolet and RV, based in Junction City, Ore., announced the launch of a new user-friendly mobile site featuring a “responsive web design.” According to a press release, the site was developed by Lunar Logic.
“We know that many of our customers are using smart phones and tablets,” Becky Smith, marketing director, said in a press release. “Responsive web design is the most flexible option for all of the different screen sizes ensuring people have the right fit for their iPhone, Galaxy 3, iPad or whatever device they’re browsing on. Our goal is to provide the best experience for our audience during any interactions with our dealership.”
Todd Edman, CEO of Lunar Logic, noted, “Guaranty’s customers tend to be early adopters of the latest technology. A very high number of them own mobile devices including smart phones and tablets. Responsive design allows these customers to navigate the site with little or no resizing or panning to view the site.”
Edman added that Guaranty’s mobile site “isn’t a slimmed down version of the full website, it is the full website formatted in a way that works for mobile devices.”