NMMA’s PR Program Bumps up Media Presence
There were 1,400 stories about boating and the boating lifestyle in media outlets last year prompted by the efforts of Discover Boating, the group said after its 2012 tally of press coverage.
Soundings Trade Only reported that the coverage provided an estimated 110 million media impressions, the group announced.
Just three weeks into 2013, the public relations team of the National Marine Manufacturers Association (NMMA) — the group that manages the national Discover Boating campaign — had secured 381 positive news stories about the marine industry, the lifestyle and shows.
“Public relations has been a significant element of Discover Boating and NMMA marketing efforts because it allows us to tell the boating story through a variety of media and communicate directly with the public in a meaningful way,” NMMA vice president of marketing Ellen Hopkins told Soundings Trade Only in an e-mail.
Discover Boating had success pitching a variety of topics, from “Top 10 Boating Destinations” to “How to Get Started,” Hopkins said.
“One of the areas discussed at length during the Growth Summit was the need to improve the sharing of information, resources and successes across the broader industry,” Hopkins told Trade Only in an email.
“With Discover Boating and NMMA public relations specifically, there’s a lot of great work being done behind the scenes that sometimes only a board of directors knows about.”