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Prime Time Receives Third Straight DSI Award

The Recreation Vehicle Dealers Association (RVDA) presented Wakarusa, Ind.-based Prime Time Manufacturing Inc. with the Quality Circle Award for the third straight year in a ceremony kicking off the 2012 National RV Trade show in Louisville, Ky., according to a press release. Four Prime Time brands – Crusader, LaCrosse, Sanibel, and Tracer – were recognized for scoring 80% or above in overall dealer satisfaction as measured by RVDA’s Dealer Satisfaction Index (DSI) survey. “Earning the Quality Circle Award is a tremendous honor for our team here at Prime Time Manufacturing,” said Jeff Rank, president of the Forest River Inc. subsidiary, who appears in the photo (center) with the company’s management team. “We have over 350 employees that are 100% focused on providing industry-leading product, sales support, and customer service to our dealers and retail consumers. Their hard work and commitment is evident each and every day as we deliver a fantastic ownership experience to thousands of Prime Time customers. We sincerely thank our valued dealer-partners for honoring us with this prestigious award.” The DSI survey, which determines the Quality Circle Award winners, rates manufacturers’ performance in eight core areas: vehicle reliability/quality, parts support, dealership warranty support, vehicle design, sales support, sales territory, competitive price/value, and overall dealer communications.

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