The Recreational Dealer Cooperative Association (REDEX), rebranded as the Priority RV Network, announced today (Jan. 7) that it had partnered with Canada-based RV Care Network Ltd. to form “the largest RV dealer system in North America.”
According to a press release, the arrangement allows customers buying vehicles from RV Care or Priority RV Network to receive emergency service for major breakdowns at any member dealership in the U.S. or Canada.
“This alliance will enhance the traveling experience for all RV Care and Priority RV customers,” said Earl Manning, managing vice president of RV Care.
Corey Ruzicka, executive director of Priority RV Network, added, “More than 154 dealerships in the U.S. and Canada will offer a major selling advantage for the buying customer. No dealer or dealer group in either country can offer this to the RV consumer except RV Care in Canada and Priority RV Network here in America. We feel this alliance will increase sales for the dealers in both groups.”
Both RV Care and Priority RV Network will continue to operate as separate entities. RV Care currently consists of 60 full-service RV dealerships in the 10 provinces across Canada while Priority RV Network has 94 dealerships in 41 states.
“A lot of Americans visit Canada in their RVs,” said said Bill Redmond, president of RV Care Network and Bucars RV Centre in Balzac, Alberta. “And a lot of Canadians travel to the U.S. on RV vacations and as snowbirds during the winter. Now, our customers will have peace of mind for service and parts when they travel on both sides of the border.”
Both groups offer a variety of additional benefits for their dealers. This alliance may also open the door for exciting new opportunities with industry suppliers.
“They have dealers from ocean to ocean, as we do,” said Michael Peay, president of the Priority RV Network and Holiday World of Houston. “Why would a consumer buy anywhere else? Our customers who vacation in Canada will be excited about this alliance.”
The RV Care Network is the largest network of independent RV dealers in Canada with 60 locations from coast to coast who are all committed to helping the traveling customers of the other RV Care dealers, and now the dealers of the Priority RV Network. RV Care also works with a selection of industry partners to provide products and services to the RV Care dealers which help them provide top quality service and value to their customers. For more information, visit www.rvcare.ca.
The Priority RV Network provides innovative, convenient, value driven programs to an exclusive nationwide dealer network creating a competitive advantage for its members while providing value to their customers. Priority is run by a seven-member dealer board of directors. It also boasts of its strong, independent dealership service network referred to as the Priority RV Network. For more information, visit www.priorityrvnetwork.com.