SSI: Canadian Towable Sales up 38.3% For Nov.
Year-over-year Canadian retail sales of towable RVs increased 38.3% in November and 0.7% for the first 11 months, according to the latest report from Statistical Surveys Inc.
Grand Rapids, Mich.-based Statistical Surveys noted that Quebec was added for the first time in October while the 2011 data was incomplete due to processing issues at the province. Data showed:
• Sales in the travel trailer sector rose 41.7% in November and 2.8% for the first 11 months.
• Fifth-wheel sales grew 31.3% for the month and edged up 0.8% year-to-date.
• Folding camping trailer registrations were up 4.2% in November but declined 17.2% for the 11 months.
• Recreational park trailers jumped 82.4% for the month, but fell 17.8% year-to-date.
Thor Industries Inc. was the overall Canadian towables sales leader through November with a 40.7% market share, followed by Forest River Inc. (14.5%) and Jayco Inc. (12.1%).
Thor was also the leader in travel trailer sales for the 11 months with a 33.7% market share while Jayco was No. 2 with a 17.2% share, followed by Forest River with a 15.8% share.
Thor held a commanding lead in the Canadian fifth-wheel sector through November, capturing a 47.2% market share, with Forest River at No. 2 posting a 16.8% share followed by Palomino RV at 9.2%. Thor was also No. 1 in park model sales with a 48.8% share followed by Forest River (14.1%) and General Coach (9.8%).
Forest River led Canadian folding camping trailer sales for the 11 months with a 32.3% market share while Jayco posted a 28% share and Forest River’s Coachmen RV division held an 18.5% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).