SSI: November Motorhome Sales Flat, Fall 0.4%
Year-over-year motorhome registrations were flat in November, down just 0.4%, while sales for the 11 months increased 7%, according to the latest report from Statistical Surveys Inc.
Winnebago Industries Inc. (20.4%) edged out Thor Industries Inc. (20.1%) for the No. 1 spot in year-to-date motorhome registrations, followed by Forest River Inc. (12.1%) and Fleetwood RV Inc. (11.5%).
In the Class A category, November sales edged down 2.2% compared with 2011 and were up 5.9% for the 11 months. Winnebago led the category through November, posting a 22% market share, while Tiffin Motorhomes Inc. held a 19.5% share and Thor was No. 3 with an 18.7% share.
Class C sales grew 2.9% for the month and 8.5% year-to-date. Thor led the category for the 11 months with a 21.9% market share, followed by Forest River (18.4%), Winnebago (18.3%) and Forest Rivers Coachmen RV division (18.1%).
A low volume of rental registrations, all Class C sales, rose 67% in November.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).