SSI: Towable Sales Flat in Nov., Grow 8.3% YTD
Year-over-year retail towable sales were flat in November, up 0.2%, while year-to-date registrations increased 8.3%. According to the latest report from Statistical Surveys Inc., results showed:
• Sales for the high-volume travel trailer sector edged up 2.2% in November and rose 11.3% year-to-date.
• Fifth-wheel registrations grew just 1% for the month and 6.1% for the 11 months.
• Folding camping trailer sales declined 19.2% in November and 10.9% year-to-date.
• Park model sales declined 34.6% for November and 17.1% for the 11 months.
Thor Industries Inc. was the towable sales leader year-to-date with a 36.6% market share, followed by Forest River Inc. at 21.4% and Jayco Inc. with a 11.8% share.
By segment for the first 11 months, Thor was No. 1 in travel trailer sales with a 33.2% share, ahead of Forest River (22%) and Jayco (13.6%). Thor held a commanding lead in fifth-wheel sales, capturing a 53.6% market share, while Forest River posted a 17.4% share and Jayco had a 6.1% share.
Forest River was the folding camping trailer sales leader for the 11 months with a 44.4% market share while Jayco (18.8%) held the No. 2 position followed by Forest River’s Coachmen RV division (10.9%). In the park model segment, Thor was No. 1, posting a 27.8% market share, with Kropf Manufacturing Co. at No. 2, holding a 10.8% share, and Skyline Corp. third at 8.7%.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).