Sue Bray, a long-time executive for the Good Sam Club, is escalating her independent consulting business, Sue Bray Consulting, according to a press release. As a consultant, the California-based Bray will be utilizing her experience in marketing and developing association membership benefits and producing events.
Bray’s involvement with the Good Sam Club began when she was hired as chapter activities director more than 30 years ago. Shortly thereafter, she was named vice president and executive director of the club. During her tenure, the organization grew from less than 200,000 members to more than 1 million member families.
She spent most of her career with Good Sam developing partnerships and benefits for members, including the popular trip routing service, an RV financing program, a member credit card, and was deeply involved in the design and launch of the club’s highly regarded emergency road service.
Bray was also instrumental in designing and developing many of the Good Sam member benefits and activities, including the Standby Sams volunteer network and discount partnerships for the club’s Smile & Save program.
She managed club members’ participation in several major charity initiatives, including Law Enforcement Torch Run for Special Olympics, Dogs for the Deaf and Hole in the Wall Camps. She also represented RV consumers at federal, state and local levels, dealing with major RV legislative issues.
In 2009, Sue was inducted into the RV Hall of Fame in Elkhart, Ind. – one of the youngest members and only the ninth woman selected for the RV industry’s most prestigious honor.
Sue Bray Consulting was formed in 2010, and companies utilizing Bray’s services include Equity Lifestyle Properties Inc., RVing Women, the Venice Beach House and the Good Sam Club. Most recently, Bray was charged with expanding the Good Sam Club’s Rally program from one annual event to three successful rallies held in 2012, hosting more than 20,000 Good Sam members.
For more information, visit www.suebray.com or call (805) 981-2951.