Consumer Confidence Fortifies 2012 RV Market
The final numbers are in. And officially, as expected, it was a good year in the RV business in 2012.
The South Bend (Ind.) Tribune reported that a strong December fortified earlier monthly totals, all of which were higher than the corresponding month in 2011.
Shipments for December were up 11.6% over December of 2011. But more importantly, the strong finish resulted in the year’s total reaching 285,749, a 13.2% increase over 2011.
It is the third straight year annual numbers have been up over the previous year.
The strong showing is an indication that the American economy is stabilizing, said Mark Bowersox, executive director of the Recreation Vehicle Indiana Council (RVIC).
“That’s a positive sign. The RV business is by and large a consumer confidence business,” Bowersox said. “When you see continual stabilization and even slight growth in the market, that’s a real good thing for our business.
“The other piece of it, is the continued stabilization is bringing back that pent-up demand.”
Bowersox believes the drastic drop in RV demand from 2006 to 2009 had nothing to do with whether people wanted RVs or not.
“It was because they were uncomfortable with their personal economic situation,” he said.
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