RV rental firm Cruise America has been named as the official Oscar carrier for the 2013 Academy of Motion Picture Arts and Sciences awards show.
According to a press release, for the first time in the history of the Academy Awards, which began in 1929, Oscar will be taking a 21-day social media publicity tour across the United States.
The road trip will travel from New York to Hollywood, visiting several cities along the way.
Cruise America representative Michael Smalley noted, “Cruise America feels it a privilege to be associated with a time-honored event such as the Oscars. These awards are given as a merit for distinctive achievement in the film industry, so it’s only fitting that Oscar would be treated to a ride in a top-of-the-line Cruise America RV.”
On Feb. 4, the Oscar-carrying motorhome will depart from New York, and head west. While there are 11 designated cities that will be visited, the majority of the trip’s stopping points will be determined through input from fans on social media.
As Oscar rolls into their towns, fans will be able to see the iconic statuette and have their picture taken with it. They will also be able to track the journey on Cruise America’s Facebook page.