Go RVing Takes Message to Consumer Events
The Go RVing campaign is expanding its outreach effort to include consumer events, for the first time. As part of its ad buys with Garden & Gun and Country Living magazines, Go RVing will display RVs at major events attended by consumers in the ad campaign’s target demographic, according to a press release.
“We’re excited about this new way of reaching consumers who share characteristics with RV owners,” said Recreation Vehicle Industry Association (RVIA) Vice President of Advertising and Public Relations James Ashurst. “This will give families an opportunity to see RVs for themselves and learn how RVing is a fun, flexible and affordable way for families to spend quality time in the outdoors.”
The first event is the Southeastern Wildlife Exposition (SEWE), taking place Feb. 15-17 in Charleston, S.C. Now in its 30th year, SEWE draws more than 500 artists and exhibitors from around the globe, presenting their products to more than 40,000 attendees.
Go RVing’s on-site exhibit, situated just inside the entrance to the event, will feature a Winnebago Aspect Class C motorhome and a Forest River V-Cross Vibe travel trailer. Both units were selected in lottery among members offering to provide vehicles. The SEWE exhibit is part of Go RVing’s media buy with Garden & Gun magazine, which is a sponsor of the event.
As part of its media buy with Country Living, Go RVing is sponsoring the “Sisters on the Fly” seminar, which will be held at each of the Country Living Fairs — June 7-9 in Rhinebeck, N.Y.; Sept. 13-15 in Columbus, Ohio; and Oct. 25-27 in Atlanta. Total attendance at the three events is expected to exceed 63,000.
“Sisters on the Fly” is a group of 2,400 women who travel the country in RVs. They conduct seminars designed to educate consumers on the RV lifestyle, and how easily the RV experience can be customized. In addition, Go RVing will have space to display an RV at each of the three fairs.