Prime Time Sees 71% Jump in Jan. Retail Sales
In advance of a highly anticipated spring selling season, Prime Time Manufacturing announced today (Feb. 4) a 71% increase in retail registrations for the month of January, according to a press release.
“Prime Time, like our dealers, has been very bullish on retail sales prospects going into 2013,” said Ken Walters, national sales manager for Wakarusa, Ind.-based Prime Time. “Our product managers unveiled a strong lineup of new, innovative floorplans, features and programs last fall at the Elkhart Open House and Louisville shows. Our dealers sensed the opportunity, aggressively stocked inventory, and subsequently had great success at the early retail shows. We expected strong growth, but a 71% increase over last year has been a pleasant surprise.”
Many of Prime Time’s largest dealers have benefited from record-level consumer traffic at their respective retail RV shows.
“With historically low interest rates still in place, there seems to be an upbeat attitude with our customers and they are coming out to buy a new RV,” said Eddie Unger, corporate sales manager of Tom Raper RVs in Richmond, Ind. “The Prime Time brands continue to be a hot seller for our dealerships and we have gotten off to a big start with their products so far this year.”
A division of Forest River Inc., Prime Time was founded in 2009 and enters 2013 as a top 10 brand in travel trailer and fifth-wheel registrations, according to Statistical Surveys Inc.
“It’s easy to show a 71% increase when you’re just starting, but we’ve been around the block a few times now and to still be growing at this rate is a huge compliment to our team here at Prime Time and our incredibly loyal dealers,” noted Walters.