“Rollin’ On TV” announced that beginning April 1, all TV programs will be available with both Spanish and closed captioning.
“Reaching out to the growing Hispanic community has been a goal of ours for some time,” stated Executive Director Jose Moniz in a press release. “Being we were getting ready to institute closed captioning, we decided that this would also be the perfect opportunity to go ahead with the Spanish captioning.”
Moniz also reported that Middlebury, Ind.-based Jayco Inc. has signed on to sponsor both the closed and Spanish captioning for 2013.
Despite the recession, U.S. Latino households that earn $50,000 or more are growing at a faster rate than total households.
And when it comes to RVing and camping, the Hispanic community is the fastest growing ethnic group in the country, said Moniz, noting that 23% of Hispanics under the age of 18 tried camping for the first time on 2011.
“With these statistics we felt that addressing this market now was the right move for ROTV, and for the whole RV industry,” he said.